A launch is a process
A launch is not a single day. It is the week before, the day itself, and the week after, when you learn from what people do.
Create a product launch checklist
A calm, step-by-step launch plan for a small product: audience, assets, announcement and the first week after.
Curated by the DoPath team
- Steps
- 13 steps
- Time
- About 1 hours
- Last updated
- Updated
What you’ll work through
- 01
A launch is a process
Introduction
- 02
Product
Text input
- 03
Audience
Text input
- 04
Stage
Single choice
- 05
Timeline
Number input
- 06
Existing audience
Number input
- 07
Cautious estimate
Calculator
- 08
Focus for this stage
Decision
- 09
Timeline check
Decision
- 10
Before launch
Checklist
- 11
Launch day
Checklist
- 12
The week after
Checklist
- 13
Where to announce
Resources
launchstartupchecklist
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