One page, one action
A landing page works when a stranger can tell, in a few seconds, who it is for and what to do next. Everything else is optional.
Write a landing page
Write one page that says who it is for, what it does, and the single action you want a visitor to take.
Curated by the DoPath team
- Steps
- 8 steps
- Time
- About 50 minutes
- Last updated
- Updated
What you’ll work through
- 01
One page, one action
Introduction
- 02
Offer
Text input
- 03
Audience
Text input
- 04
The one action
Single choice
- 05
What the button should say
Decision
- 06
Write the draft
Checklist
- 07
Before you publish
Checklist
- 08
References
Resources
landing-pagecopymarketing
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