Category
Marketing playbooks
Good marketing work is often unglamorous setup done well. These playbooks cover foundations such as search basics and launch preparation, so the effort you put in compounds instead of getting lost.
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Plan a month of content
Choose one audience, pick a sustainable pace, and leave with a dated list of pieces you can actually publish.
DoPath40 minMarketing
Write a landing page
Write one page that says who it is for, what it does, and the single action you want a visitor to take.
DoPath50 minMarketing
Set up basic SEO for a website
Cover the fundamentals search engines look for: titles, descriptions, structure, speed and Search Console.
DoPath1.5 hr